SXSW Fader Fort Recap

For the second year in a row, JOOLA was invited to be a part of the SXSW Fader Fort in Austin, Texas!  The four-day music festival is an annual event, featuring emerging and established artists from a variety of genres.  This year, the outdoor venue was outfitted specifically for Fader Fort and provided participants with fun and innovative ways to interact with sponsors.  Activities included walls and furniture that you could draw on, photo booths, customized T-shirts, and of course, table tennis!  JOOLA provided two of our most popular World Cup S tables for the venue, allowing event goers to enjoy ping pong, while listening to music at the same time.

Zola Jesus performing at Fader Fort

2 Chainz performing at SXSW Fader Fort

Ping Pong Fun on a JOOLA World Cup S Table at Fader Fort

Sweetgreen, JOOLA, Fader: Jonathan Neman, Tom Nguyen, Rob Stone, Nicolas Jammet, Nathaniel Ru


Andy Cohn, President & Publisher of The Fader

Robyn Baskin and Tom Nguyen at The Fader Fort

Having worked in event planning for nearly a decade, I have certainly seen my share of amazing events, including organizing and operating high-end tournaments, such as the North American Table Tennis Tour and Teams, the US Open, the US Nationals, various corporate events, and even charity fundraisers.  I know firsthand that these events require unrelenting dedication and hard work behind the scenes and that it generally goes unrecognized.  However, this was my first trip to the SXSW Fader Fort and I was absolutely blown away by the experience!  I am utterly amazed by the hard work and organization that came together to transform this venue and I want to extend a very special shout out to Rob Stone, Andy Cohn, Robyn Baskin, Marcus Anderson, Christin Dotson, and the rest of The Fader staff for all their hard work!   For me personally, I know that this was an experience that I will always remember and we are definitely looking forward to next year!
Tom Nguyen
Follow me on Twitter: @addictedtoapple

JOOLA – For The Champion In You!
Official Apparel of the US National Team.
Official Table Sponsor of the US Open and US Nationals.
Official Table Tennis Equipment Supplier of the 1996, 2000, and 2004 Olympics.
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